Every seller wants to realize as much money as possible when selling their home. The natural inclination is to price the home high, thinking you can always come down in the future.
But a listing price that is too high frequently nets the seller LESS money than an original price at market value. Why is this? Because people looking for homes in your price range will reject your home in favor of other homes in a reasonable price range.
And here’s the real clincher: Agents who would readily bring buyers through your home will automatically cross it off their showing schedule because it’s priced too high. They’re only motivated to show homes with the highest probability of selling. Agents simply will not show overpriced homes because they work by commission. They know market values because it’s their job to know. And they don’t want to waste their time.
So you price your home high, thinking you can come down. Problem is, the agent and buyer community don’t look at it that way. They see it as an overpriced home. After a few months go by, eight or 10 open houses, signs, agent tours…and not a nibble. So you decide to lower your price again. But it’s too late…your home has already been “branded” by the agent community. So you reduce your home a little more. And little happens.
Finally, in order to attract attention back to your home, you’ve reduced your home price more than you ever thought you would, and you’re now netting much less than if you had priced it correctly in the beginning. And think about this: The money you lost is not just the lower sales price, but all the extra interest you paid on your mortgage…all the extra property taxes and other carrying costs that accrue while your home is waiting to sell. We have seen it happen time and again!
Real Estate Fact: The Seller Is Solely Responsible For
How Much, And How Quickly Their Home Sells!
Overpricing almost always increases time to sell, and adds to your carrying costs. That’s why I provide a complete, no obligation evaluation of your home. I call it my “Maximum Home Value Audit.”
Unlike many agents who will give you an inflated value just to seduce you to give them your listing, I will give you a real world home value analysis. Based on verifiable facts and figures. I will also physically inspect your home to identify those areas where spending small amounts of money may yield many times return in sales price.
I will be straight with you, and tell you precisely why it’s worth what it’s worth. I will also show you how to net more money in your home sale. Here are a few more areas our exclusive Home Marketing Plan can help you sell your home:
Ø How to set the asking price to maximize exposure and a profitable sale.
Ø How do you really define and compare market value between homes?
Ø How the total market performance may affect your home sale – positive or negative.
Ø How to protect yourself from crime when selling your home.
Ø How to handle buyers during a showing to help yield the highest price.
Once you understand these important issues, you’ll know how to price and sell your home for the fastest, most profitable sale. Also, with this information, you’ll never pay too much for any home you buy for the rest of your life.

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Unlike the experience of buying a first home, when you’re looking to move-up, and already own a home, there are certain factors that can complicate the situation. It’s very important for you to consider these issues before you list your home for sale.
Not only is there the issue of financing to consider, but you also have to sell your present home at exactly the right time in order to avoid either the financial burden of owning two homes or, just as bad, the dilemma of having no place to live during the gap between closings.
Six Strategies
In this report, we outline the six most common mistakes homeowners make when moving to a larger home. Knowledge of these six mistakes, and the strategies to overcome them, will help you make informed choices before you put your existing home on the market.
1. Rose-colored glasses
Most of us dream of improving our lifestyle and moving to a larger home. The problem is that there’s sometimes a discrepancy between our hearts and our bank accounts. You drive by a home that you fall in love with only to find that it’s already sold or that it’s more than what you are willing to pay. Most homeowners get caught in this hit or miss strategy of house hunting when there’s a much easier way of going about the process. For example, find out if your agent offers a Buyer Profile System or “House-hunting Service,” which takes the guesswork away and helps to put you in the home of your dreams. This type of program will cross-match your criteria with ALL available homes on the market and supply you with printed information on an on-going basis. A program like this helps homeowners take off their rose-colored glasses and affordably, move into the home of their dreams.
2. Failing to make necessary improvements
If you want to get the best price for the home you’re selling, there will certainly be things you can do to enhance it in a prospective buyer’s eyes. These fix-ups don’t necessarily have to be expensive. But even if you do have to make a minor investment, it will often come back to you ten-fold in the price you are able to get when you sell. It’s very important that these improvements be made before you put your home on the market. If cash is tight, investigate an equity loan that you can repay on closing.
3. Not selling first
You should plan to sell before you buy. This way you will not find yourself at a disadvantage at the negotiating table, feeling pressured to accept an offer that is below-market value because you have to meet a purchase deadline. If you’ve already sold your home, you can buy your next one with no strings attached. If you do get tempting offer on your home but haven’t made significant headway on finding your next home, you might want to put in a contingency clause in the sale
contract which gives you a
reasonable time to find a home to
buy. If the market is slow and you find your home is not selling as quickly as you anticipated, another option could be renting your home
and putting it up on the market later – particularly if you are selling a smaller, starter home. You’ll have to investigate the tax rules if you choose this latter option. Better still, find a way to eliminate this situation altogether by getting your agent to guarantee the sale of your present home.
4. Failing to get a pre-approved mortgage
Pre-approval is a very simple process that many homeowners fail to take advantage of. While it doesn’t cost or obligate you to anything, pre-approval gives you a significant advantage when you put an offer on the home you want to purchase because you know exactly how much house you can afford, and you already have the green light from your lending institution. With a pre-approved mortgage, your offer will be viewed far more favorably by a seller – sometimes even if it’s a little lower than another offer that’s contingent on financing. Don’t fail to take this important step.
5. Getting caught in the “Real Estate Catch 22”
Your biggest dilemma when buying and selling is deciding which to do first. Point number 3 above advises you to sell first. However there are ways to eliminate this dilemma altogether. Some agents offer a Guaranteed Sale “Trade-Up” Program that actually takes the problem away from you entirely by guaranteeing the sale of your present home before you take possession of your next one. If you find a home you wish to purchase and have not sold your current home yet, they will buy your home from you themselves so you can make your move free of stress and worry.
6. Failing to coordinate closings
With two major transactions to coordinate together with all the people involved such as mortgage experts, appraisers, lawyers, loan officers, title company representatives, home inspectors or pest inspectors the chances of mix-ups and miscommunication go up dramatically. To avoid a logistical nightmare ensure you work closely with your agent.
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1- Do not quit your job until the loan closes and you have the keys in hand. Should you change employment, notify me immediately. Some San Diegans move with the intention of changing jobs AFTER the home purchase; wait until the transaction is closed.
2- Don't take any cash advances on your credit cards. Some lenders are "re-pulling" credit reports, just before loan document preparation. If possible, don't use your credit cards at all until the transaction closes.
3- Don't move money around. Current loan underwriting guidelines require us to verify and track your cash needed to close. Contact me before you transfer funds or withdraw them from an account. We can always have you wire the funds from a certain account and directly to the escrow company.
4- Don't apply for any new credit. A common mistake is to "accept" a free Home Depot card or "apply" for a Visa, at the Padres game, to get a "free gift". See #2 for the reason.
5- Don't buy a car in the middle of the loan process. Better yet, don't buy any "big-ticket" item (over $500). This includes furniture, a washer/dryer, refrigerator, etc. I know it will "delay" your move but so will a loan decline (or rework)
6- If you're refinancing, continue to make your mortgage payments ON-TIME. Underwriters aren't letting borrowers "skip" a payment by playing the "grace period game" anymore.
7- If the loan approval requires you to pay off an account, wait until the closing. If you pay it off and I can't verify it, the loan closing will be delayed. I'll arrange to have you pay the accounts off through the loan closing.
8- Don't open or close any credit cards, loans, etc. I once arranged a loan where the borrower was in a car accident, during the loan process, and he had to obtain a car loan before he received the insurance proceeds. He called me and we documented it BEFORE he applied for a new car loan.
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For starters, be realistic. Make sure your initial asking price isn't too high, or else you'll waste your time and risk turning off that first rush of potential buyers.
People don't have to fool with sellers who are asking unreasonable prices.
If you're trying to sell your home in 2009, brokers have one piece of advice: Make sure the price is right. Perhaps your neighbor made a bundle by putting his home on the market just when prices peaked. Maybe your sister sold her condo last month, reaping a 40% return.
But when it comes to your own abode that means nothing. Sellers need to get real, and sometimes that means dropping the price. Unfortunately, many sellers are suffering from housing-bust denial. All sellers are human.
First 6 to 8 weeks important
But starting with too high a price can hurt your prospects of making a great sale. When you first put up that "for sale" sign, you'll be visited by a bevy of potential buyers who have been waiting to find the perfect home. Brokers call this "pent-up demand."
Your first six to eight weeks on the market is your hottest time. If you've set a reasonable price, potential buyers might start bidding, and hopefully the competition will push the final price higher. If they think the price is too high, however, they're not going to bother. When you finally drop the price, that pent-up demand may be gone, and then you've wasted six months of time and energy on an unsold home.
Once you've settled on a price, focus on getting your home ready for sale. Have the roof inspected, clean the windows, fix foundation cracks and clean up the front lawn. Replace the a deep red carpet with black flecks. These cosmetic changes have become more important as buyers have gained power in the housing market.
Some brokers will even hire a "stager" who can tidy up the home, move furniture around and even re-hang pictures to create a more inviting living space. If a prospective buyer opens a closet door and boxes fall out, she's going to think the house is too small. The house should feel as open and bright as possible.
The buyer should walk into the house and go, 'Wow,' we want it to feel like home.
Tips for a successful sale


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Are you among the thousands of people who pay rent each month, knowing full well that you will never see that money again? With mortgage rates that are more attractive than they have been for years, and with the excellent opportunities available for first-time buyers. It;s a perfect time to build that rent money into an investment that can last a life time.
What kind of home do you need and want?
Buying a home is a balance of many requirements such as family size, location, income and lifestyle. REALTORS® are excellent sources of advice and help in these matters. Not only do they have the experience and knowledge to make sure the choice you make will be the right one, but with access to the Multiple Listing Service® (MLS®), they can seek out suitable properties for you and provide you with a customized list of homes that meet your needs, wants and budget.
Ask yourself exactly what you need in a home. How many bedrooms? How close to schools or shopping centers? Do you plan to have more children? Do you need a garage or a finished basement? New homes offer extensive warranties and pristine conditions but may not have mature trees or landscaping. Older homes often include improvements such as finished basements or rec rooms, decks and patios. Be sure to have any resale home inspected for needed repairs or upgrading.
Next decide on a preferred location. Living in the city means you will be close to amenities such as theatres and shopping. If you prefer a more rural lifestyle, make sure the extra time spent driving each day won't detract from your enjoyment of the property.
Townhomes and condominiums are obviously suited to particular lifestyles or budgets. Townhome or condominium living offers convenience and often means sharing common areas such as parking, hallways and landscaping.
What can you afford?
Once you have determined what it is you want and need, you'll have to find out what you can afford. The first tip is to set a maximum price range instead of just an upper price. It's not always wise to buy the most expensive home you can afford but better to aim lower in anticipation of extra costs or fluctuations in your income.
A REALTOR® or your financial institution can help you determine the amount of the mortgage you can carry by calculating your debt-service ratio. The rule of thumb is that the sum of all your current loan payments (car, personal, credit card, etc.) plus your mortgage should not exceed 40 per cent of your gross income. In addition, mortgage payments and property taxes should not be more than 30 per cent of gross income.
Buying your first home may seem intimidating in the beginning, but with careful planning, a clear idea of what you want and the help of a REALTOR®, home ownership can be become a joyful reality for you and your family.

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Q: What is a streamlined modification?
A: A streamlined modification is a modification that requires less documentation and less processing. In this case, the streamlined modification seeks to create a monthly mortgage payment that is sustainable for troubled borrowers by targeting a benchmark ratio of housing payment to monthly gross household income.
Q: What is the benchmark ratio?
A: This is the first time the industry has agreed on an industry standard. The benchmark ratio for calculating the affordable payment is 38 percent of monthly gross household income. Once the affordable payment is determined, there are several steps the servicer can take to create that payment – extending the term, reducing the interest rate, and forbearing interest. In the event that the affordable payment is still beyond the borrower’s means, the borrower’s situation will be reviewed on a case-by-case basis using a cash flow budget.
Q: Why is it necessary?
A: With the rise in serious delinquencies and increasing number of loans in foreclosure, this program will help borrowers who have missed three or more payments, but want to keep their homes. Because the eligibility requirements and process are streamlined and consistent, the program will allow servicers to reach more borrowers more quickly.
Q: Who is eligible?
A: The highest risk borrower, who has missed three payments or more, owns and occupies the property as a primary residence, and has not filed bankruptcy. The loan is a Freddie Mac, Fannie Mae or portfolio loan with participating investors. To qualify for the streamlined modification, the borrower must certify that he or she experienced a hardship or change in financial circumstances, and did not purposely default to obtain a modification.
Q: Why must the borrower be 90 days delinquent? Why not earlier in the delinquency cycle?
A: This is a streamlined solution targeted to reach the most at risk borrower. For borrowers who do not qualify, other solutions are available. This in no way substitutes for the meaningful efforts by all servicers and investors that are currently in place. The 212,000 workouts reported by HOPE NOW in September are testimony to that fact. We will continue to see those efforts produce meaningful results.
Q: How many people will this help?
A: While difficult to assess, it is clear delinquencies are predicted to continue well into 2009. Foreclosure estimates are significant. Having a streamlined approach will assist many borrowers who default and more quickly. We estimate this will ultimately help thousands of borrowers.
Q: How do borrowers apply?
A: To be considered for the program, a seriously delinquent borrower should contact his or her servicer and provide the requested information – monthly gross household income, association dues and fees, and a hardship statement.
Q: How do borrowers complete the modification process?
A: Upon receiving the Modification Agreement from the servicer, the borrower signs it and returns it with the 1st payment at the modified terms along with income verification. Once the borrower makes three payments at the modified terms and the account is current as of day 90 of the modified plan, the modification is complete.

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